Apple collects an Apple tax of 40 billion yuan in one year in China, which is the highest commission rate globally.
According to Apple’s financial report, Apple’s total revenue for the fiscal year 2023 was $383.3 billion, of which service business revenue was $85.2 billion, accounting for 22% of the total revenue.
The gross margin for products like the iPhone and iPad is 36.5%, while the gross margin for service revenue reaches 70.8%, nearly double that of hardware products.
Data shows that the Chinese market is currently the only one among Apple’s top three revenue sources without any specific “Apple tax” preferential rates.
Specifically, Apple charges a tax rate of 30% for “standard enterprises” in China, while small businesses are taxed at a rate of 15%.
In contrast, after tax rate adjustments, the two figures in the United States are 27% and 12%, in the European Union they are 17% and 10%, and in South Korea, they are 26% and 11%, all of which are lower than the charging standards in China.
From the European Union to the American market, controversies stemming from the “Apple tax” have never ceased. Around 2021, antitrust investigations conducted by regions other than the US worldwide forced the “Apple tax” to loosen.
So, the question arises: why don’t Apple users resist? Some netizens are even wondering.