On April 15th, news surfaced that a netizen recently purchased the iPhone 15 Pro Max 512GB version on JD.com for a final price of 10,399 yuan, which is over 1000 yuan cheaper compared to the official price, marking a significant price drop once again.
Statistics show that since the Chinese New Year promotion in 2024, prices of the iPhone 15 series have continuously dropped, with the standard iPhone 15 now priced below 4000 yuan.
Meanwhile, with the lengthening of the smartphone replacement cycle, the year 2023 saw a trend towards smartphones with larger memory capacities, driven by the reduction in prices of upstream memory chips. Due to prolonged contraction in smartphone demand, the memory chip market has become significantly oversupplied. In response to this opportunity, smartphone manufacturers aim to stimulate consumer willingness to upgrade by offering “more memory without increasing prices”.
Against this backdrop, the significant price reduction of the high-memory versions of the iPhone 15 Pro series is expected to effectively stimulate consumers who are still on the fence about upgrading.