Porsche China President Klaus Zellmer responded for the first time to the “Mii Porsche” incident, stating that good design always has a telepathic connection.
Zellmer mentioned that Porsche adheres to unique design aesthetics and pursues functionality, welcoming fair competition. He expressed Porsche’s pleasure in seeing electric vehicle products placing greater emphasis on handling and performance, noting the expanding understanding of consumers regarding vehicles.
It is reported that Porsche is about to launch the all-electric Macan, with its price set to be revealed at the Beijing Auto Show. Zellmer emphasized that Porsche is accelerating its electrification strategy, aiming for pure electric vehicles to account for over 80% of new car deliveries by 2030. This year, Porsche will introduce several new models, including the new Taycan and the all-electric Macan.
Zellmer emphasized that amidst the electrification trend, Porsche will uphold its brand uniqueness and leading advantages, providing Chinese consumers with new energy products that embody sportiness and driving pleasure.