Jia Yueting Comments on Xiaomi SU7: Marketing Capabilities Deserve Praise, Concerns Over Copycat Culture and Shortcut Approach

Following the release of Xiaomi SU7, Jia Yueting publicly commented on the matter.

Jia Yueting stated that the first release of Xiaomi’s car was very successful, reflecting the maturity of China’s new energy vehicle industry chain in recent years and the huge advantage of China’s manufacturing competitiveness.

He pointed out that while Xiaomi’s car-making execution and marketing capabilities deserve praise, many people regard copycat culture, shortcut methods, and follower mentality as exemplary, which is concerning.

“Values determine the ceiling. Benchmarking, copying, and shallow innovation cannot bring about fundamental technological changes and surpassing in basic technology,” said Jia Yueting.

According to official Xiaomi data, the release of Xiaomi SU7 has received enthusiastic responses, with over 10,000 pre-orders within 4 minutes, over 50,000 pre-orders within 1 hour, and nearly 90,000 pre-orders within 24 hours.

Below is the original text from Jia Yueting:

“The first release of Xiaomi’s car was very successful, reflecting the maturity of China’s new energy vehicle industry chain in recent years and the huge advantage of China’s manufacturing competitiveness.

While Xiaomi’s car-making execution and marketing capabilities deserve praise, many people regard copycat culture, shortcut methods, and follower mentality as exemplary, which is concerning.

Values determine the ceiling. Benchmarking, copying, and shallow innovation cannot bring about fundamental technological changes and surpassing in basic technology.

Only when cultural change becomes mainstream, rather than copycat culture still prevailing;

Only when original spirit is ingrained in entrepreneurs’ bones, rather than viewing a follower mentality as the entrepreneurial ‘Bible’;

Only when one great entrepreneur emerges after another, rather than just cultivating batches of successful businessmen;

Only when the leading companies in the technology industry become pioneers, rather than followers taking shortcuts;

Only when establishing global values to conquer global markets, rather than just focusing on local market interests;

Can we truly promote technological progress in China and lead global industrial transformation.”