Xiaomi’s SU7 car comes with built-in data traffic, and other car companies couldn’t resist hitching a ride. For example, Cadillac released a series of “Coconut Breeze” posters to promote its new mid-size SUV, the OPTIQ, set to launch in April, directly targeting Xiaomi’s new car.
Some netizens commented, “They might as well have written ‘targeting Xiaomi’s car’ on their faces.”
Cadillac’s blatant advertising approach sparked considerable controversy, but Cadillac seems quite pleased with the reaction, as their official response stated, “Didn’t expect to be in the limelight this time!”
Cadillac also mentioned that they have received all the criticism and attention, saying, “We just had a bit of fun.”
In the accompanying image, Cadillac released a partial image of the OPTIQ, accompanied by the words “Sorry, it’s me, see you in April!”
Clearly, Cadillac intentionally attempted to ride on Xiaomi’s coattails for publicity and seems to have achieved its goal, feeling quite satisfied with themselves.
Regarding this approach, many netizens expressed disdain:
- “So low, do you really think the traffic gained by this kind of piggybacking doesn’t carry negative connotations?”
- “You’ll get even more attention if you announce your withdrawal from the Chinese market.”
- “We used to drive a CT6. Sorry for being blunt, but Cadillac’s current situation is entirely of its own making. Look at how bad your marketing has been over the years.”
- “Leaving aside brand and history, your poster reveals your conservative mindset and jealousy. As a century-old brand, besides clinging to your proud history, you also need to progress with the times. If you’re not as good as others, admit it. Trash-talking and mudslinging won’t win the market. I don’t believe your piggybacking can bring about any so-called traffic. The road ahead is long and arduous, we’ll meet again someday.”
- “Can’t even outsell domestic cars in the same price range, look for your own reasons.”
However, some netizens offered support:
- “Red or black, it’s still a color, just afraid of not getting any attention. If no one mentions it anymore, this brand will be completely forgotten.”
- “The way you enter the scene doesn’t matter; what matters is that you do.”
- “Even though you’ll be criticized, the last sentence in your poster is indeed correct.”
- “Keep it up, Cadillac. We car owners don’t even bother with those low-quality cars.”