The release of Xiaomi’s SU7 has caused a significant stir in the industry. According to official figures, within 24 hours of its launch, the pre-orders for the car reached 88,898 units, setting a new record for sales among new energy vehicle companies.
The launch of Xiaomi’s SU7 has also prompted price reductions among new energy vehicle manufacturers. On April 1st, Jieke announced a maximum discount of 20,000 yuan for its new M7, reducing the starting price to 229,800 yuan.
Jike, on the other hand, has officially launched the enhanced version of Jike 007, starting at 209,900 yuan. The price range of these two cars overlaps significantly with that of the Xiaomi SU7.
New energy vehicles were already gaining momentum, and the introduction of Xiaomi SU7 has further fueled this trend.
On April 1st, CNMO discovered that the popular model Jieke M7 had initiated a limited-time discount promotion, offering a maximum discount of 20,000 yuan.
Although Jieke has not officially announced the related promotional activities yet, it can be seen from the detailed pricing page of the vehicles’ orders that customers ordering Jieke M7 series models can enjoy a discount of 20,000 yuan. However, customers need to pay the deposit before April 30th to avail of this offer.
After the discount, the starting price of the vehicle, originally priced at 249,800 yuan, is now only 229,800 yuan, making it highly competitive.
Apart from this, on April 1st, Jike announced the official launch of the enhanced version of Jike 007, priced between 209,900 yuan and 299,900 yuan.
Equipped with a standard technology package worth 12,000 yuan, it includes a range of luxurious intelligent configurations such as ZEEKR Sound’s self-developed premium sound system (21 speakers), 35.5-inch AR-HUD head-up display, 15.05-inch 2.5K OLED sunflower central control screen, dynamic flowing Ice Block crystal atmosphere light, and intelligent fragrance system.
In contrast, Tesla stands out as an exception among new energy vehicle manufacturers. On April 1st, Tesla officially raised the price of Model Y by 5,000 yuan across the board, with the adjusted starting price starting from 263,900 yuan.
However, this price increase by Tesla was not a sudden decision. Earlier reports had indicated that Tesla Model Y would increase prices in the domestic market starting April 1st.
This price increase by Tesla may be part of its global price adjustment plan.
Previously, Lei Jun had publicly admired Tesla, stating, “Today I saw rumors that Tesla will raise prices on April 1st. Tesla is so amazing, I really admire it: in the current electric vehicle market, where competition is so fierce, only Tesla dares to raise prices.”